Curana Customer Roadmap

Curana Health — Customer Roadmap

Curana Health is a senior living entity that focuses on insurance benefit offerings and facility options for its members. Curana Health manages a portfolio of ten brands that each have their own region reach in their respective states. This roadmap was used in presentation decks to highlight the amazing services Curana Health offered to senior living communities.

Approach

Top right is stapled Curana's logo icon for immediate brand notice. To make this chart whimsical I set the GPS to scenic drive, with radial pops of colors for your eyes to travel along the route. At the end of our destination we arrive with Curana's primary mission, care. If you look at the chart from start to finish you can see Eileen, our humble traveler, gazing at what she's wanted all along, a home. Home is where the heart is.