LinkedIn Ads | HireEZ
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HireEZ — Linkedin Ads
HireEZ is a software company focusing on outbound talent acquisition services for recruiters. Much of their marketing presence was focused on LinkedIn to reach the talent acquisition market. My role as a Senior Designer was to create thumbnails and other visuals to help boost these LinkedIn ads to increase engagement rates.
Approach
Webinars, activation events, youtube, new feature launches, and ebook releases were but a few of crafted strategies to boost engagement. "Which Way to the Webinar" being a Halloween themed education thumbnail. The top, center blue HireEZ thumbnail was used to showcase the company 2.0 launch, using blue as a main palette color to blend in their education platform EZ Academy with the main platform. The two images in the center row to the right, were promotions for EZ Academy's new rewards system similar to platforms such as Duolingo. These thumbnails greatly contributed to growth in these targeted media strategies.
HireEZ — Web Campaigns
The webinar thumbnail was a graphic used on monthly basis to promote new speakers for HireEZ's webinar on the state of affairs in the talent acquisition space. Lapis blue paired with charcoal gray to offer stark contrast to HireEZ's logo, and allow the speaker photos to spotlight. Photography of a microphone to quickly understand the purpose of this thumbnail leading to the speakers portraits.
HireEZ — Web Campaigns
The webinar thumbnail was a graphic used on monthly basis to promote new speakers for HireEZ's webinar on the state of affairs in the talent acquisition space. Lapis blue paired with charcoal gray to offer stark contrast to HireEZ's logo, and allow the speaker photos to spotlight. Photography of a microphone to quickly understand the purpose of this thumbnail leading to the speakers portraits.
Coffee & Converse was a campaign to help boost our visitation during HR Technology's Conference in Las Vegas, Nevada. These ads were placed in targeted areas by our SEM Specialist. The web ad to the far right did not include a button as an A/B Test on performance indicators. Art direction and copy was all owned by myself.