HireEZ Newsletter
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HireEZ — Monthly Newsletter
HireEZ is a software company focusing on outbound talent acquisition services for recruiters. Fall of 2022 we rebranded the company's marketing newsletters to have a more modern approach. This newsletter rebrand had a direct 20% increase in Click-Through Rate (CTR) that was communicated to me through our email coordinator.
Approach
My approach to this was using photography related to subject matter blended casually with the body of the email. Since emails work in column blocks, a two grid system was beneficial with a zig zag approach to keep the eyes engaged. We had three main purposes for these newsletters, outbound recruitment news, spreading awareness of the company's education platform EZ Academy, and increasing our blog's key performance indicators (KPI).
