PruittHealth Banner
Click on any image to enlarge
Curana Health — PruittHealth Floor Banner
Curana Health is a senior living entity that focuses on insurance benefit offerings and facility options for its members. Curana Health manages a portfolio of ten brands that each have their own region reach in their respective states.
Approach
Leading with the $0 premium badge was deliberate. Cost is the number one objection in Medicare marketing, so I wanted to kill that objection in the first second of eye contact, before anyone even reads the headline. Putting it in a bold maroon shape breaks it out of the grid so it reads as a callout, not just another line item.
The photo placement up top does the emotional work while the badge does the logical work. I wanted a real moment (provider and patient looking at something together on a tablet) rather than posed stock smiling, because trust sells better than polish for this audience.
The organic leaf shapes pull directly from the PruittHealth logo mark so the whole banner feels like one system rather than a photo and a list bolted together. It's a small thing but it keeps the brand consistent top to bottom.
The benefits list in order (plan provider, flex card, dental, drugs, transportation, hearing, vision) is sequenced roughly by how often people ask about them in enrollment conversations, on-site care and money-back perks first, then the medical categories. I used icons alongside each one so someone scanning quickly can pattern-match to what they care about even before reading the text.
The CTA at the bottom ties back to the low-friction ask, talk to your business office, since that's a warmer, lower-effort action than "call this number" or "visit this website." It keeps the next step feeling local and personal rather than transactional.
Approach
Leading with the $0 premium badge was deliberate. Cost is the number one objection in Medicare marketing, so I wanted to kill that objection in the first second of eye contact, before anyone even reads the headline. Putting it in a bold maroon shape breaks it out of the grid so it reads as a callout, not just another line item.
The photo placement up top does the emotional work while the badge does the logical work. I wanted a real moment (provider and patient looking at something together on a tablet) rather than posed stock smiling, because trust sells better than polish for this audience.
The organic leaf shapes pull directly from the PruittHealth logo mark so the whole banner feels like one system rather than a photo and a list bolted together. It's a small thing but it keeps the brand consistent top to bottom.
The benefits list in order (plan provider, flex card, dental, drugs, transportation, hearing, vision) is sequenced roughly by how often people ask about them in enrollment conversations, on-site care and money-back perks first, then the medical categories. I used icons alongside each one so someone scanning quickly can pattern-match to what they care about even before reading the text.
The CTA at the bottom ties back to the low-friction ask, talk to your business office, since that's a warmer, lower-effort action than "call this number" or "visit this website." It keeps the next step feeling local and personal rather than transactional.