Appointment Schedule Flyer

Curana Health — Appointment Schedule Flyer

Curana Health is a senior living entity that focuses on insurance benefit offerings and facility options for its members. Curana Health manages a portfolio of ten brands that each have their own region reach in their respective states. The purpose of this flyer is to communicate an easy alternative to scheduling appointments by using QR codes with a members phone. The flyer needed to communicate the simplicity of this goal and offer imagery for quick scan-ability.

Approach

This flyer was specifically delivered to Align Senior Care members, one of Curana Health's managed brands. Their brand colors using jade greens, skyline blue and navy represented in text hierarchy and leaf brand elements. Navy being a primary palette for contrast per ADA guidelines. Halftone styled hands in grayscale were chosen for visuals to not distract from the copy and to offer live action representation of action. Since the scheduling function of the QR was the main focus, no detail was needed on the phone screens. This flyer was highly appreciated by care providers given to their senior members.