Emids Trend Pillars

Emids — Emids Trend Pillars

Emids is a data engineering firm focused on core platform monetization, mixed with AI services to the healthcare industry. My time spent with Emids was as an independent contractor servicing directly to the Chief Technology Officer. My tasks were taking technical engineering processes and giving them a creative front to easily communicate their purposes to its audience.

Approach

The CTO at the time, was very drawn to pillars of light. Radiant foundations that communicated what the house was focused on providing. These hues were distinct in their message with Emids four branches of engineering. Product, user experience, domain, engineering, showcasing how each trend consumed a ratio of their focus. Light stroke iconography was chosen to not distract from the main message, and the CTO wanting the pillars of light and their titles to be the main focus.