Brand Guide | HireEZ

HireEZ — Brand Guide

HireEZ is a software company focusing on outbound talent acquisition services for recruiters. The company went through a major brand revival in 2021 going from Hiretual to HireEZ. One of the biggest reasons for the change was plainly how difficult it was to pronounce Hiretual. Since making this transformation the marketing team did not have a style guide for their new appearance.

Approach

The brand guide included a set of 38 pages, detailing how the brand was to be positioned, how marketing was using the brand, communication lines with marketing, and resources available to the team. Lapis Blue being an excellent color to offer contrast to HireEZ's logo, and allowing the ivory copy to speak with no struggle.

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