Demand Creation Funnel

Emids — Demand Creation Diagram

Emids is a data engineering firm focused on core platform monetization, mixed with AI services to the healthcare industry. My time spent with Emids was as an independent contractor servicing directly to the Chief Technology Officer. My tasks were taking technical engineering processes and giving them a creative front to easily communicate their purposes to its audience.

Approach

Demand Creation, this two mirrored funnel uses contrasting palettes, warm teal for relationship-driven activity, chill indigo for technical credibility, to converge on a shared outcome. The 3D tilt, scattered market bubbles, and hand-drawn arrows give the system momentum and humanity, while they accelerate to finality they meet their synthesis in delivery.