Brookdale One-Pager

Brookdale — Benefits Flyer

Brookdale Senior Living specializes in retirement communities for its members and is the largest operator of senior housing in the United States, with over 60,000 residents. During 2019, Brookdale's marketing team was going through a rebranding to appeal more modern and approachable. These new styles incorporated cheerful members with watercolor dynamic lights to symbolize positive energy.

Approach

My contract with Brookdale was to assist in this rebrand by creating flyers detailing their community benefits. These images were using facility photos, highlighting members on top of a grayscale background, and blending in an aurora borealis between them. Brookdale's footer and brand icon included to easily establish the author of these flyers.