I-40 Interstate Billboard | HireEZ

HireEZ — Nashville Billboard Campaign

One of the Director of Marketing's efforts to increase brand visibility was a billboard campaign near San Francisco, California and Nashville, Tennessee. My responsibilities were creating large signage for both geographical areas, since I was based in Nashville at the time I was able to take photos directly in front of these billboards. I worked directly with the Marketing Director on ad placement in Nashville to focus on high traffic areas specifically with healthcare institutions in mind. The healthcare space was decimated in talent acquisition from the 2020 CoronaVirus and could dramatically benefit from outbound recruitment services. Nashville being a leader in the healthcare space, Vanderbilt, HCA, CHS, Acadia, we saw opportunity to capitalize on this.

Approach

These billboards were designed with a simple message. Who we are. We are HireEZ, and we are outbound recruitment. Background visuals were a light bubble pattern as this was popular among our social media ads during the time of their launch. These colors offered stark contrast that allowed the company's logo to radiate off the signage.