Infographic Visuals
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Emids — Demand Creation Diagram
Emids is a data engineering firm focused on core platform monetization, mixed with AI services to the healthcare industry. My time spent with Emids was as an independent contractor servicing directly to the Chief Technology Officer. My tasks were taking technical engineering processes and giving them a creative front to easily communicate their purposes to its audience.
Approach
Demand Creation, this two mirrored funnel uses contrasting palettes, warm teal for relationship-driven activity, chill indigo for technical credibility, to converge on a shared outcome. The 3D tilt, scattered market bubbles, and hand-drawn arrows give the system momentum and humanity, while they accelerate to finality they meat their synthesis in delivery.
Emids — Trend Schematic
Along with infographic charts, Emids would have continuous pitch presentations to market their services.
Approach
The CTO at the time, was very drawn to pillars of light at the light. Radiant foundations that communicated what the house was focused on providing. These hues were distinct in their message with Emids four branches of engineering. Product, user experience, domain, engineering, showcasing how each trend consumed a ratio of their focus. Light stroke iconography was chosen to not distract from the main message, and the CTO wanting the pillars of light and their titles to be the main focus.
Curana Health — Customer Roadmap
Curana Health is a senior living entity that focus on insurance benefit offerings and facility options for its members. Curana Health manages a portfolio of ten brands that each have their own region reach in their respected states. This roadmap was used in presentation decks to highlight the amazing services Curana Health offered to senior living communities.
Approach
Top right is stapled Curana's logo icon for immediate brand notice. To make this chart whimsical I set the GPS to scenic drive, with radial pops of colors for your eyes to travel along the route. At the end of our destination we arrive with Curana's primary mission, care. If you look at the chart from start to finish you can see Eileen, our humble traveler, gazing at what she's wanted all along, a home. Home is where the heart is.